social media strategy small business step 7 social automation

As you step up your efforts, you can now focus on maximizing your return on investments by pulling levers at both ends of your social funnel: your own investment (time, resources….), and your returns (leads, engagement, brand reputation...).

Social automation is a great way to post more and better content in less time, all the while helping you identify valuable niches and opportunities to maximize engagement.

Social Marketing: Automated, not Automatic

Streamlining your social strategy framework with a smooth process, simple guidelines, and automated software will allow you to post more and better content in less time, while identifying valuable niches and opportunities to maximize engagement.

Automated does not mean automatic though. You should be aware of the do’s and don’ts of social automation before you learn to use the tools that best suits your needs, without handing over your social CRM, and brand reputation to a mindless artificial intelligence.

What NOT To Use Social Automation For

As we’ve covered earlier, humanizing your corporate social media presence is key to success.

Conversely, one of the worst things you can do on social media is letting your audience feel that they’re talking to a robot.

Therefore, here is a short list of things you should definitely NOT automate under any circumstance:

  • Personal interactions & Conversations
  • Hashtags & Mentions
  • Live Events
  • Customer Relations as a whole
  • Mirrored cross-channels posts

 Examples Of Social Automation Fails

social media strategy social automation fails

What Social Automation Is Great For

Helping you save time, implement best practices, and maintain a constant presence across social channels, social automation is well-suited for the following activities:

  • Organizing social content calendars
  • Scheduling social posts
  • Selectively post to multiple social accounts
  • Curating relevant news and content
  • Repurposing successful content & ads
  • Automated Tracking & Analysis

Social Content Calendars

Social automation tools that include advanced calendar views can greatly help you oversee general social activity, spot empty publishing slots and optimize your posting time schedule.

social media strategy social calendars

Social Post Schedulers

Automated scheduling lets you plan ahead, and pick the best date and time for your social posts, yielding more results and allowing for optimal social campaign management.

social media strategy social schedulers 1

Social Channels Customization

The best social schedulers let you fire to all networks and accounts at once, or customize timely messages to selected social channels.

 social media strategy social schedulers 

Automated Content Curation

Social automation helps you curate relevant news feeds, market leaders, and industry influencers, to keep your social channels active.

It should mainly be used to single out interesting content, and craft pre-formatted social posts, since the real value of those posts is whatever you have to say about it – implying that you actually read it.

 social media strategy social curation

 Specialized Social Tools

The first and foremost socially active marketers and business owners look in social media software is the ability to organize and schedule posts and content.

For just a couple accounts on specific networks like Facebook or Twitter, there are some basic tools that do a fine job at automating interactions.

For instance, Post Planner works well for Facebook, while Twuffer is a free tool that lets you schedule tweets easily.

social media strategy social tools

Custom Cross-Software Integration

There are a couple solutions that can let you tie separate tools and automate specific repetitive tasks within your social workflow.

Zapier (free trial available) lets you build such interactions (aka “zaps”), for instance posting a tweet whenever a new picture has been posted on Pinterest, by connecting online services and applications.

IFTTT is a comparable and free online service that lets you create automated actions with Facebook, Instagram, Pinterest, and more, based on conditional "If This Then That" statements (aka "recipes").

social media strategy social interactions

All-in-one Marketing Solutions

Automated marketing solutions such as Buffer, Hootsuite, Hubspot, and Insight Marketing among others, let you automate your social media strategy as part as a larger online marketing funnel.

Each has its own merits and drawbacks, knowing which one will fit your requirements and budget is something only you can do depending on your exact needs.

social media strategy all in one marketing software

Social Media Automation Key Take-Aways

  • Always be mindful of what can be automated and what shouldn’t.
  • A social calendar is the most effective way to organize your social content and workflow.
  • Social post scheduling lets your plan ahead social activities, manage marketing campaigns, and optimize publishing times.
  • Automated content curation helps reaching new audiences, and keeping your social channels alive and kicking in low activity periods.
  • Automated marketing solutions help you integrate your social media strategy and process within your online marketing funnel.

Social Media Automation Digest



Track & analyze social metrics





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